Where to buy cheap New Balance sneakers – UPDATED

New Balance sneakers may have been around for a while, but that doesn’t make them any less popular at the moment, just look around you, I’m sure you are going to see plenty of people wearing sneakers with the famous N on the side.

Part of the reason for the success of the company from Boston is their recent dive into sports shoes: in fact more and more soccer teams have been spotted sporting them, like players from teams such as Liverpool FC, Oporto, or Sevilla FC.

zapatillas new balance baratas

Not only have they entered the great world of soccer, a lot of professional runners are also using New Balance to train and are delighted with the results… but let’s get to it!

Where can I purchase them online for cheap?

In this article we are going to talk about the main online shops to find cheap New Balance sneakers, as well as talking about the pros and cons of every shop.

Does AliExpress sell New Balance sneakers?

As you may already know, AliExpress started offering many original sneakers by occidental brands. Nike, Adidas and Converse are some of the brands you can find in AliExpress, at the same price and sometimes even cheaper than in regular shops.

Although we’ve heard rumors of people finding original New Balance in AliExpress, at the present time, we haven’t been able to find any. Just try looking for New Balance in AliExpress, as you can see there are no relevant results: there are no original ones to be found.

How to make sure you aren’t purchasing New Balance replicas in AliExpress

Even if you do find New Balance sneakers, to make sure you aren’t buying New Balance replicas on AliExpress, take a close look at the following things:

  1. First, the price: all you need really is common sense, if the sneakers are usually 80€ and you find them for 25€, you can be sure they are replicas.
  2. The authenticity icon: it can be hard to tell when a product in AliExpress is original, to help their customers, AliExpress verifies the authenticity of their products and if they are original, marks them with this icon:Autenticidad garantizadaThis symbol offers an additional protection to the buyer: it ensures its authenticity and if by any chance it turns out to be a replica, the seller will have to give you back the full amount of your purchase (including shipment).
  3. Check the seller’s reputation: if the seller is very new to AliExpress, has no medals and two sales, you can be sure they won’t be offering originals.

Would you like to know more about New Balance or AliExpress? Leave us comment, we’ll be happy to help with any doubts or questions you might have.

Other online shops to purchase affordable New Balance

1 – Amazon, free shipping and reasonable prices

If you’ve ever shopped online, you probably already know about Amazon. There is a reason it's the biggest online shop in the world and it’s definitely a mandatory stop if you are looking for good prices.

How to find the cheapest NB sneakers in Amazon

Although many people are unaware of this, much like AliExpress and eBay, Amazon is also a marketplace: they don’t only sell their own products, its also an intermediary platform, with very strict control over sellers.

Unlike AliExpress, Amazon does have its own stock, so among the various products sold by others, you will also see products offered by Amazon itself.

Our tricks to find the best prices

Although Amazon’s interface is a lot easier to navigate than the one used by AliExpress or eBay, it has so many results that it might be hard to find the exact product we are looking for or the best price. Not to worry, I’m going to show you my personal method in five easy steps to find the cheapest New Balance in Amazon (for women, men or child) in the exact color and model you are looking for:

1) Search for New Balance in “All Departments”

When you type in New Balance in Amazon a box with suggested search will come up:

New Balance all departments ENG

What you want to do here is click on “All Departments” or even easier, just click here. Even if Amazon has a New Balance section, or if you are tempted to click on “Shoes and Accessories”, trust me, this way is better.

2) Look for the model you want

You’ll find a list of the New Balance models available and once you find the one you like, click on the link “New” next to the price:

New amazon New balance

By doing this, you’ll find list of sellers offering this product:

Sellers amazon

Interesting fact: do you remember what I told you before about Amazon having both their own stock and that of external sellers? Well, there is an additional category: external sellers that keep they stock in Amazon’s warehouses. To recap:

  1. Amazon (the first one on the picture above): stock belonging to the Amazon company itself.
  2. External sellers with stock managed by Amazon (the second): these are sellers that don’t store they own product, but pay Amazon rent to store and ship their products (can you see the tag “fulfillment by Amazon”).Fulfillment amazon
  3. External seller managing their own products (third and fourth in the picture): these are the ones that use Amazon to advertise themselves, but take care of their own storage and shipment.

Out of personal experience, my advice is that you choose a product by Amazon or, at the very least, the second kind, for three reasons:

  1. Sellers of the third kind tend to have higher prices because they don’t offer free shipment, something that is usually offered by both Amazon and the second kind of seller (I will explain better later).
  2. If Amazon deals with the shipment, you can have your order in less than 24 hours.
  3. Amazon’s customer service is put quite simply, the best in the world.

3) Choose your shoe size and model

Select the exact color and size, to filter the results and leave only those offering exactly what you want:

Size New balance

4) Choose a seller offering the cheapest price

Now all you have to do is choose the seller offering the cheapest price, IMPORTANT, including the price of the shipment:

Sellers amazon copy

You might notice that most times its Amazon or a seller using Amazon, as external sellers tend to charge more for shipping.

5) (Optional) Sign up for Amazon Prime to get your purchase in a day

Amazon Prime is a premium service offering by Amazon with great advantages (explained here) that allows you to receive the product within 24 free of extra charge. It costs 19,95€ and but if you don’t want to pay this, remember that you can get a 30 days free membership… then all you have to do is sign off once you get your product!

Let us explain better: To get your New Balance sneakers in 24 hours with no shipping charge you have to:

  1. Sigh up for Amazon Prime here.
  2. Finish your purchase of the New Balance saved in your cart.
  3. Click here and then on “Manage your Amazon Prime subscription”.
  4. Click on the link at the left of the page that says “Unsubscribe”.

This will ensure you get free shipping of the New Balance you just purchased on Amazon.

To summarize: advantages and disadvantage of purchasing your New Balance in Amazon


  1. They tend to have the best price you can find online.
  2. Shipping is free.
  3. You will receive them within a day.
  4. Prices include tax.
  5. A wide variety of models.
  6. Free and easy returns.
  7. Great customer service.
  8. Easy to use display.


  1. The price isn’t as cheap as replicas sold on other websites.

2 – eBay: New Balance outlet, cheap prices…and replicas

Although you may not have heard of eBay, its still a very interesting option to take into consideration when looking for sneakers online.

eBay, much like Amazon and AliExpress, uses third parties that sell through their platform, the difference being that in AliExpress they are mostly Chinese suppliers, while eBay also features individuals.

What kind of NB can I find on eBay?

When it comes to New Balance you can find:

  • Originals
  • Used originals
  • Originals with defects (New Balance outlet)
  • Replicas

Let’s go through each of these:

Is it worth purchasing original New Balance from eBay?

When it comes to purchasing New Balance, my first option would be to go to Amazon, but eBay also has sellers offering originals. You won’t find a filter on the left to select “originals” because this would be an admission on behalf of the page that they are selling replicas 🙂 But if you click on “New in package” and “Buy now!” (and this is my personal advice to avoid boring bidding) and looking at prices, you can tell witch ones are original and which ones aren’t.

Another thing you should take into account when shopping on eBay is that prices include tax, so you avoid getting a nasty surprise when you finish your purchase.

Second hand New Balance sneakers

If what you are looking for is second hand New Balance, eBay is probably the best place to get them. All you have to do is select the option “Used” in the filters on the left. If this is the case, we recommend you look carefully at the description of the state of the sneakers, you don’t want to be stuck with some used up old sneakers :).

Outlet sellers in eBay

If instead of selecting “New” on the options on the left, you select “New with defects” you will get results for all the New Balance with small imperfections. Details of the tare will be described in the title:

Outlet de New Balance

I’ve personally never bought any sneakers from outlet sellers on eBay, but if you choose to do so, pay close attention the seller’s reputation and make sure you only purchase them from the highly rated ones.

New Balance replica sellers

Do you know what drop shipping is? Drop shipping is online sales modality in which the seller only buys the product from the supplier once they have a buyer. In other words: say you purchase some New Balance from an online store and the seller says: “ok, wait 15 days”, he goes to a New Balance shop, buys them and then sends them to you. He keeps the difference and never had any stock.

This is pretty much what happens with New Balance sold for 20€ on eBay: there are “intermediaries” doing drop shopping with replicas from AliExpress.

  1. You purchase New Balance for 20€ and then wait a month to get them.
  2. They go to AliExpress and purchase a pair of New Balance for 15€ and ask them to send them to you.
  3. They get a 5€ commission, and they didn’t even have to put their money on the line. Easy, right? 🙂

Personally, as a buyer, I don’t recommend making a purchase from a drop shipper. In my experience from online shops its always better to cut down the number of intermediaries between me and the supplier as much as possible.

Recap: advantages and disadvantages of shopping on eBay


  1. Wide variety of products
  2. Affordable prices
  3. Has New Balance outlets
  4. Has second hand New Balance
  5. Useful search filters


  1. Replicas that aren’t clearly described
  2. Shipping is slow
  3. Doesn’t include tax
  4. Customer service isn’t as good as Amazon

4 – Asos: an unknown shop worth knowing

The last online shop we’d like to recommended to get New Balance is Asos. It may not be as well known as the other three online shops mentioned above, but in Asos you can find original New Balance for men, women and children at really good prices, although a bit higher than Amazon.

Asos has been around forever, it has its own stock and they don’t serve as intermediaries, so there isn’t much to explain, just take a look at their New Balance catalogue.

Among the advantages of Asos is that it offers free shipping to many countries, and they make returns very easy with no extra charges. They also have some very interesting promotions, like right now they are offering 20% for students.

Recap: pros and cons of Asos


  1. Wide variety of products
  2. Free shipping
  3. Occasional promotions
  4. 100% original products
  5. Cool website
  6. Possibility of next day shipping
  7. Returns free of charge
  8. Tax included


  1. Slightly higher price than Amazon
  2. If you want to get it the next day you have to pay 15€

That's all folks!

You’ve made it this far, thanks! We hope this guide has helped you decide where to buy your New Balance sneakers.

And if you are having any doubts, just leave us a comment and we’ll be happy to help you with any doubts you might still be having.

1 Comment

  1. Just search ‘New Balances’ instead of ‘New Balance’ on Aliexpress for more results


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